HOLMENKOL

1920 gadi

1922: Chemist and ski jumper Dr. Max Fischer started his own company in Ditzingen near Stuttgart, Germany. Innovative spirit is deeply
rooted in this region and inventors, engineers and innovators have felt at home here ever since those days. Firms like Bosch, Trumpf,
Mercedes-Benz, Porsche and Kärcher are amongst those which can be found here.
 
“Vereinigte Wachswarenfabriken AG” was the first company to develop and produce ski wax on an indus-trial scale. Ski wax was primarily
needed to provide the wooden base of skis with a protective coating, to make them last longer and impregnate the wood. For optimum ski
waxing, a so-called ski base was ap-plied which usually lasted one season.
 
In addition to HOLMENKOL ski wax, the company produced shoe wax, candle wax and floor wax under the brand name Loba. In 1922 20
candle machines produced 85 tons of wax.
 

1930 gadi

1932: Another ski waxing method was devised: HOLMENKOL EXPRESS TAR. This was a tar compound which was burnt into the material.
At the same time, the basis for the production of synthetic ski coatings was established.
 
1935 onwards: In the prewar years, the company focused on producing all kinds of candles. The develop-ment of new ski wax was given
ever-less priority.
 
From 1939: During Second World War, resources became extremely scarce so that candle production was cut to a minimum.
 

1940 gadi

1946: Production resumed after the war.
1947: In Ditzingen, wax development began to regain importance.
1948: Based on synthetic raw materials, the company invented the first waxing system where different waxes were used for skis
depending on the snow quality and climatic conditions. Various colours were used to identify the different types of application.
 
The colour coding is still used today and has become a market standard. HOLMENKOL 3-Schuss with a silver bar for damp snow, a red
bar for medium conditions and a blue bar for cold weather has become a true legend.
 

1950 gadi

 

HOLMENKOL went on to offer a sophisticated range of ski paint and ski coatings (called “ski base”) for industrial ski production. The
products were now sold directly to all well-known ski manufacturers: HOL-MENKOL’s know-how was no longer limited to ski wax, cleaners
and care products, but included ski coat-ings and ski surface materials.
 
With “Drive” oil and impregnation lacquer for tennis racket strings, HOLMENKOL moved into the tennis products market. Cleaning products,
leather oil and shoe polish for outdoor sports completed the range.
 

1960 gadi

 

HOLMENKOL and sports formed an ideal partnership. Next the company went on to complement the ski wax and ski production products
with special lacquers for boats, water sports, sporting aeroplanes, gym-nastic apparatus, garden furniture and table tennis tables.
HOLMENKOL positioned itself as an expert in chemical surfaces for sports applications.
 
In parallel, the brand became known internationally under the leadership of Prof. Dr. Weinmann. During this period HOLMENKOL could be
found in over 20 countries and set up a presence in Japan, and a sub-sidiary in Austria.
 

1970 gadi

 

The fast-paced developments in ski coatings called for new waxing techniques. HOLMENKOL, working together with ski manufacturers, top
athletes, service teams and the extractive industry, devised new waxes to meet increasing demand. The new PISTE-Wax and LOIPE-Wax
proved very successful at the World Championships and the Olympic Games.
 
In the meantime, the company built on the strong market position of the Nordic range by enhancing it through a broad portfolio of Nordic
equipment, e.g., ski sticks, bindings and shoes, gloves and sportswear. The range was supported by a partnership with Estonian athlete
Juku Pent, and HOLMENKOL succeeded in strengthening its image as a true Nordic specialist.
 
The summer sports collection continued to include a wide range of tennis, shoe, boat and shoe care prod-ucts – and even adhesion spray
for handball.
 

1980 gadi

 

The fast-paced developments in ski coatings called for new waxing techniques. HOLMENKOL, working together with ski manufacturers, top
athletes, service teams and the extractive industry, devised new waxes to meet increasing demand. The new PISTE-Wax and LOIPE-Wax
proved very successful at the World Championships and the Olympic Games.
 
In the meantime, the company built on the strong market position of the Nordic range by enhancing it through a broad portfolio of Nordic
equipment, e.g., ski sticks, bindings and shoes, gloves and sportswear. The range was supported by a partnership with Estonian athlete
Juku Pent, and HOLMENKOL succeeded in strengthening its image as a true Nordic specialist.
 
The summer sports collection continued to include a wide range of tennis, shoe, boat and shoe care prod-ucts – and even adhesion spray
for handball.
 

1990 gadi

 

In the early 90s, Michael Fischer and Albrecht Einhäuser focused HOLMENKOL’s activities on redesigning and making innovative
developments in the complete ski wax portfolio, true to the claim “HOMENKOL – The ski wax”. In those days, the first liquid waxes were
developed under the brand name “TWIN-STAR” with the intention of making amateurs, who prefer ever easier solutions, like ski wax again.
 
This decade was all about amateurs’ enjoyment. With “SnowAttack”, a pure snowboard collection was launched. Funky accessories like a
ski deckchair and sun cream rounded off the product range.
 
HOLMENKOL also wanted to make work for service staff easier. For instance, SCHLEIFMAXX, the first hand power grinder, was launched
to make edge grinding much easier and faster.
 
In 1997, HOLMENKOL became an independent brand division at chemicals company LOBA. Late in the 90s, the company refocused again
on innovations in competition. The new Nordic wax collection was first used in competition, setting benchmarks in Nordic skiing.
 
In 1999, the brand had a major global relaunch. The corporate image focused once again round the colour BLUE.
 

2000 gadi

 

2000: Cooperation began with Ole-Einar Bjoerndalen, the Norwegian biathlon superstar. Bjoerndalen be-came the first athlete to use the new
patented TRI-MAXX tool series, and he benefited from the launch of the revolutionary HOLMENKOL hybrid technology, which combined
proven paraffin technology with new methods in nanotechnology.
 
2001: “CERAX”, the world’s first liquid wax collection exclusively for racing caused a furore. FORBES dubbed the range “Nanotech product
of the year”. At the same time, the company was awarded the ISPO Outdoor Award and the Innovation Award.
 
2002: HOLMENKOL became an independent company for the first time in its 80 years’ brand history. Hol-menkol Sport-Technologies
GmbH & Co. KG was a Joint Venture between LOBA, NANOGATE and Chris-tian Römlein. The latter had been responsible for
HOLMENKOL since 1997 and had converted the brand into an innovative high tech developer of sports coatings. Now the expertise and
know-how from profes-sional sports met innovation from one of Europe’s most successful nanotechnology firms.
 
2003: The superior HOLMENKOL technologies from winter sports were adapted for use in outdoor sports products, including
impregnations, special washing agents and hygiene products. The first nano impregna-tion was an immediate success in all functional tests.
HOLMENKOL established a subsidiary in its “second home”, Norway.
 
2004: Water sports products (“snow is only frozen water”) as well as cycling products were launched. Highly innovative gliding products,
polishes, coatings, cleaners and care products were developed to com-pensate for warmer winters in the short, medium and long term.
 
2005: Records in water sports. With HOLMENKOL, world records were broken and World Championships won in great numbers in various
water sports disciplines. Reference projects even included the prestigious America’s Cup.
 
2006: HOLMENKOL had become one of Germany’s most innovative medium-sized companies. 18 patents and pending patents within five
years tell the tale. At the Olympic Games in Turin, 43 national teams used HOLMENKOL products.
 
2007: For the first time in brand history, HOLMENKOL moved to its own building and inaugurated its new global headquarters in
Heimerdingen near Stuttgart. Cooperation with reputable research organizations was established, for instance with Fraunhofer.
Sustainability and performance became the cornerstones of product development.
 
2008: On the shareholder side, the innovative financing partner NANOSTART replaced the long-standing shareholder LOBA. This move
meant that HOLMENKOL’s growth has a strong financial basis. With the patented “nano-CFC-Technology”, HOLMENKOL set new
benchmarks in winter sports. The first racing wax combining chemical and physical properties revolutionized racing sports.
HOLMENKOL established a subsidiary in Japan.